Four Reasons to View Your Website as an Investment

Posted by Springbox on Jan 25, 2018 6:24:00 PM

Your website and software development have the capacity to be revenue generators — investments in creating real, long-term, sustainable shareholder value. While some people view it as a cost center and a profit-reducing expense, a successful website can absolutely generate new business, and this form of efficient marketing can be immediately monetized.  

Similar to real estate, web and software development should be viewed as a long-term, lucrative investment. To illustrate: when your company purchases a residential or commercial building, you anticipate the monetary benefits to continue over a period of time. In contrast, when you pay a water bill, for example, the benefit has already been received. Your company cannot capitalize on the cost over time; it’s simply an expense or a sunk cost.

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One Thing Private Equity Firms Need to Get Right for 2018

Posted by Tom West on Jan 11, 2018 7:30:17 AM

Since 2000, the number of Private Equity firms is up 143% to 3,530. These firms are raising and deploying record amounts of capital — just over $300 billion in 2016. Prospective investors have more choice than ever before in where to invest their funds.

Companies looking for growth capital have more access than ever, and it is sending valuations through the roof. Today, the difference between success and failure as a private equity company often lies in the quality of the story they tell.

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Chief Digital Officer — Do You Really Need One?

Posted by Tom West on Dec 20, 2017 4:42:53 PM

In this age of digital transformation and disruption, the Chief Digital Officer is the fastest growing executive job title worldwide. Gartner estimates that 90% of the top 1,000 companies will have a CDO by 2019. Linkedin shows that the number of executives with that title is up to 5,123. This is all compelling evidence for the CDO’s growing significance, but if your company is not part of the Global 2k or does not have the majority of your revenues coming from digital channels, do you really need one?

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The CEO's quick guide to progressive web apps

Posted by Tom West on Dec 14, 2017 10:36:16 AM

As CEOs of growth companies, our time is limited. We know that it is critical that we stay on top of the latest trends in technology, but we don’t really have the time to dig in. The goal of this series of posts is to review a number of the major technology trends and to provide practical business applications that are in use today. In this post we will be looking at Progressive Web Apps (PWAs) and the types of scenarios for which this technology should be considered.

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How to compete and win in the middle market squeeze

Posted by Tom West on Dec 7, 2017 11:42:16 AM

The growth in private equity funding and other capital sources has created a significant opportunity for leaders of midsize growth companies to compete at much higher levels than in the past. In most cases, this capital infusion is focused on up-leveling management, building new capabilities and accessing new markets.

But these investments can come with high-stakes expectations for results and outcomes. This is leading many companies to prioritize gaining digital leadership and harnessing the power of technology as primary strategy objectives. As a result, every CEO of a growth company is trying to define their version of digital transformation.

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Springbox promotes Kate Thomas to Director of Content Strategy

Posted by Dan Bennis on Nov 13, 2017 3:20:01 PM

 Earlier this month, Springbox named Kate Thomas as Director of Content Strategy, a new role that is putting an emphasis on content strategy and content effectiveness for the growing digital agency.

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How social reflects your brand’s overall health

Posted by Angie Gette on Nov 6, 2017 12:54:48 PM

Marketers are beginning to recognize the always-on, big data nature of our world and with it, the growing importance of evaluating the total picture of their brand’s health — including perspectives that emerge around brand content when it leaves their hands. 

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How digitally visible are you?

Posted by Angie Gette on Oct 30, 2017 3:58:17 PM

We consume over 12 hours of media per day (crazy!). Almost 50% of this time is spent consuming digital media. So how is your brand showing up among the audiences you most want to reach? Is your brand visible? And when people find you, are you delivering an experience that will maintain their attention and interest?

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Social Trend Report: October 2017

Posted by Chad Nichols on Oct 26, 2017 12:24:05 PM

Hurricanes, blockchains and dancing skeletons. Plus, a glimpse of our future, in which our robot overlords feed us ice cream. It’s not as fun as it sounds. All this and more in the latest edition of the Springbox Trend Report.

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