(Video) CMO Soapbox, Episode 101: Kieran Hannon

Posted by John Ellett on Mar 28, 2018 2:13:16 PM

Welcome to the first installment of CMO SoapBox, a video series of discussions with top CMOs and marketing thought leaders. In this installment, I interview Kieran Hannon, global CMO of Belkin International, to get his perspective on delivering integrated customer experiences and the importance of courage in being a marketing change agent.

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Google's Slippery Slope Announcement

Posted by Tom West on Mar 23, 2018 3:58:51 PM

On Monday, March 19, Google quietly announced its new program Shopping Actions. The program is partnering with some of the biggest retailers in the country in an effort to compete against Amazon.

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A Culture of US. Welcome to the Promiseland.

Posted by Chad Nichols on Mar 10, 2018 3:44:04 PM

Springbox has teamed up and committed to support the Promiseland Project — an initiative to bring purpose to America, not politics.

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Springbox Does SXSW 2018

Posted by Chad Nichols on Mar 9, 2018 5:04:32 PM

Did you think we were going to sit this one out? Then think again because Springbox has the inside scoop on the hottest SXSW experience around, and we wouldn't miss it for the world. Maybe we'll see you there!

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It Takes Courage to Be a Marketing Change Agent

Posted by John Ellett on Mar 9, 2018 10:25:01 AM

Which is why Springbox is presenting the Valiente Awards at SXSW on Sunday, March 11. We love to partner with digital disrupters and bold marketers who want to create transformational shareholder value. The program, now in its fifth year but renamed from the original Cojones Awards, recognizes bold and courageous marketers who are challenging the status quo. Finalists are selected by an independent panel of industry all-stars and will be recognized at a special event hosted at The Experience by Dell Technologies.

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Women in Technology: something Springbox knows a lot about

Posted by Chad Nichols on Mar 6, 2018 5:16:54 PM

When it comes to recognizing women leaders in tech, Springbox doesn’t have to look far. Two of Austin’s most decorated female digital leaders are right here on our executive team. In fact, with a company made up of 47% women, you could say that Springbox is a place where strong women thrive.

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Springbox acquires demand gen agency nFusion.

Posted by Springbox on Feb 26, 2018 6:00:00 AM

Springbox is excited to announce that it has acquired nFusion, an Austin-based demand generation agency.

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Four Reasons to View Your Website as an Investment

Posted by Springbox on Jan 25, 2018 6:24:00 PM

Your website and software development have the capacity to be revenue generators — investments in creating real, long-term, sustainable shareholder value. While some people view it as a cost center and a profit-reducing expense, a successful website can absolutely generate new business, and this form of efficient marketing can be immediately monetized.  

Similar to real estate, web and software development should be viewed as a long-term, lucrative investment. To illustrate: when your company purchases a residential or commercial building, you anticipate the monetary benefits to continue over a period of time. In contrast, when you pay a water bill, for example, the benefit has already been received. Your company cannot capitalize on the cost over time; it’s simply an expense or a sunk cost.

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One Thing Private Equity Firms Need to Get Right for 2018

Posted by Tom West on Jan 11, 2018 7:30:17 AM

Since 2000, the number of Private Equity firms is up 143% to 3,530. These firms are raising and deploying record amounts of capital — just over $300 billion in 2016. Prospective investors have more choice than ever before in where to invest their funds.

Companies looking for growth capital have more access than ever, and it is sending valuations through the roof. Today, the difference between success and failure as a private equity company often lies in the quality of the story they tell.

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