In 2016, responsive design isn’t an option: It’s a requirement. In fact, we don’t even build websites that aren’t responsive.
Think of it like physical branding: while the size and shape of the packaging might change, the expectation is that the product and experience stays the same. If yours is one of the few sites that still isn’t mobile-friendly, here are 5 reasons why taking the leap is imperative for your business:
- Companies leading with digital are 26% more profitable than their competitors. Those without a mobile-first approach are seeing lower traffic and lower conversions than other companies in their industry. If your website isn’t mobile-friendly, you’re losing customers. And what’s more, you’re losing customers that are likely to convert: 80% of mobile searches end in an in-store or online purchase.
- 40% of people will leave a site if they can’t open it on mobile, according to HubSpot. Additionally, ComScore found that 65% of digital media time is spent on mobile devices, and when the majority of web traffic is on mobile, users have come to expect responsive design.
- Responsive websites perform 25% better in search. It’s not just about making your website look good — it’s about making sure people can find it in the first place. In April of last year, Google announced that it was prioritizing the “mobile-friendliness” factor in its ranking algorithm (which our CEO Tom West wrote about for Internet Retailer). If your site isn’t responsive, it could be getting lost in the crowd.
- It’s cost-efficient. Responsive web design uses one codebase that can be adapted to multiple programming languages. Rather than managing multiple applications and versions of your content, it’s a simpler way of making sure your website — and brand — works everywhere. Make sure you’re telling the same story in the way you want to.
- It’s the new normal. Most content management systems have adopted responsive web design and (like we mentioned earlier) audiences expect it. With device sizes becoming increasingly varied, there’s no such thing as a “one size fits all” solution. But if you have a responsive site, there’s no screen size it won’t be able to handle.
To keep it short and sweet: If you’re not thinking mobile first, you’re already behind.
One of the few without a responsive website in 2016? Learn more about how we can help bring your website up to speed.
Most of y’all probably already know what responsive design is — but here’s a quick overview just in case:
Responsive design: (n.) an approach to web page creation that detects a visitor’s screen size and orientation and changes the layout of the site accordingly. You know when you’re browsing on your phone and you end up on a website that’s too tiny to even read? That site doesn’t have responsive design.