Marketers are beginning to recognize the always-on, big data nature of our world and with it, the growing importance of evaluating the total picture of their brand’s health — including perspectives that emerge around brand content when it leaves their hands.
We consume over 12 hours of media per day (crazy!). Almost 50% of this time is spent consuming digital media. So how is your brand showing up among the audiences you most want to reach? Is your brand visible? And when people find you, are you delivering an experience that will maintain their attention and interest?