Welcome to the first installment of CMO SoapBox, a video series of discussions with top CMOs and marketing thought leaders. In this installment, I interview Kieran Hannon, global CMO of Belkin International, to get his perspective on delivering integrated customer experiences and the importance of courage in being a marketing change agent.
Which is why Springbox is presenting the Valiente Awards at SXSW on Sunday, March 11. We love to partner with digital disrupters and bold marketers who want to create transformational shareholder value. The program, now in its fifth year but renamed from the original Cojones Awards, recognizes bold and courageous marketers who are challenging the status quo. Finalists are selected by an independent panel of industry all-stars and will be recognized at a special event hosted at The Experience by Dell Technologies.
Sometimes it feels like a day just isn’t what it used to be. From a certain point of view, it isn’t. Thanks to the ever-quickening pace of technological advancement, what could be accomplished in a day 20 years ago can now be accomplished in hours or even minutes. Imagine what can happen in 100 days.
On behalf of the the CMO Club and Oracle Marketing Cloud, we recently interviewed 20 CMOs and digital marketing leaders to understand how they navigate the sometimes-treacherous waters of modern marketing.
We’re proud to announce nFusion has won a 2015 gold Effie for work on the Samsung curved TV launch campaign.
John Ellett's presentation at Oracle OpenWorld 2014, #OOW14, The Changing Landscape of Data Management for Marketers [CON8980]
For organizations engaging customers through multiple touch points online and offline, there is no more important aspect to ensure seamless experiences than collaboration. Teams must learn how to break out of their silos and work together to engage their digitally enabled, socially connected customers.