SPRINGBOX / Insights

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John Ellett

I have a passion for encouraging and supporting marketing leaders who have the courage to be change agents in their organizations. As Partner to CMOs at Springbox, the digital partner to mid-market companies based in Austin, Texas, I have the privilege of helping some of the country’s leading marketing change agent transform their organizations and accelerate their growth. With personal experience as a marketing leader during the rapid-growth years of Dell and the early days of the IBM PC, I can provide a unique perspective that helps me be a trusted adviser to marketing executives around the country. Since publishing my first book, The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents which has been praised as a “must read for marketing leaders”, I have been sharing insights on marketing transformation as a contributor to Forbes CMO Network. I also have the privilege of helping the youth of Austin as a founding director and past board chair of The First Tee of Greater Austin.

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