Mark Juang

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Use the Right KPIs and Drive Digital Leadership

Posted by Mark Juang on Oct 9, 2017 4:15:09 PM

One of the biggest mistakes we see brands make is focusing on the wrong metrics or Key Performance Indicators (KPIs) to judge their website’s performance. Many marketers and product owners tend to emphasize data points such as bounce rate or pages per visit, and while these metrics can be good at gauging overall site engagement, they don’t provide enough context towards the experience or inform where efforts should be focused.

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