Springbox is excited to announce that it has acquired nFusion, an Austin-based demand generation agency.
Your website and software development have the capacity to be revenue generators — investments in creating real, long-term, sustainable shareholder value. While some people view it as a cost center and a profit-reducing expense, a successful website can absolutely generate new business, and this form of efficient marketing can be immediately monetized.
Similar to real estate, web and software development should be viewed as a long-term, lucrative investment. To illustrate: when your company purchases a residential or commercial building, you anticipate the monetary benefits to continue over a period of time. In contrast, when you pay a water bill, for example, the benefit has already been received. Your company cannot capitalize on the cost over time; it’s simply an expense or a sunk cost.
Allow us to take you on a journey from aspiring creative to Chief Creative Officer. Megan Coffey started her career in advertising with a childhood ambition to make billboards. So it was only natural that once she was accepted to Texas State she set her sights on design and creative advertising.
Our team does a lot together, like build great products and provide top-notch services for our clients. Or, win the annual King Pong tournament for the second year in a row. Below, meet five of our champs and hear a little about the winning strategies online and off.
In 2016, responsive design isn’t an option: It’s a requirement. In fact, we don’t even build websites that aren’t responsive.
Think of it like physical branding: while the size and shape of the packaging might change, the expectation is that the product and experience stays the same. If yours is one of the few sites that still isn’t mobile-friendly, here are 5 reasons why taking the leap is imperative for your business:
Video marketing and video content are changing the marketing landscape and becoming essential to businesses’ digital success. By 2017, 69% of all consumer traffic will be video.
Springbox is thrilled to announce that Brittney Sinquefield has joined our team as the new Director of Project Management. A self-proclaimed digital nomad with a background that spans verticals and business units, she has brought a wealth of knowledge to our organization. She is certainly no stranger to digital. Her background in finance, B2B sales and SAAS leadership demonstrate just that.
Make the Internet Great Again, Again.
We graded the websites of Hillary Clinton, Bernie Sanders, Martin O’Malley, Donald Trump, Ted Cruz, and Marco Rubio in Part One of this Presidential Candidate UX Smackdown. Now we’re tackling the rest of the Republican candidates’ websites, which we’ve listed below in alphabetical order (because realistically, we can't keep track of their popularity on any given day).
As digital project managers, we all know it and we all dread it, but working in the digital space makes us especially prone to scope creep. Regardless of their best intentions, clients will always try to expand on the original features of the project; whether it’s a small request or a large one, we all know it is bound to happen. While my immediate reaction is to go on the defensive against scope creep, I’ve learned that managing it can take on different forms in different circumstances. So I’m going to take a look at the good, the bad and the ugly of scope creep.