Springbox

Recent Posts

Four Reasons to View Your Website as an Investment

Posted by Springbox on Jan 25, 2018 6:24:00 PM

Your website and software development have the capacity to be revenue generators — investments in creating real, long-term, sustainable shareholder value. While some people view it as a cost center and a profit-reducing expense, a successful website can absolutely generate new business, and this form of efficient marketing can be immediately monetized.  

Similar to real estate, web and software development should be viewed as a long-term, lucrative investment. To illustrate: when your company purchases a residential or commercial building, you anticipate the monetary benefits to continue over a period of time. In contrast, when you pay a water bill, for example, the benefit has already been received. Your company cannot capitalize on the cost over time; it’s simply an expense or a sunk cost.

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10 Portfolio Tips for Aspiring Creatives

Posted by Springbox on Mar 14, 2017 1:24:38 PM

 

Allow us to take you on a journey from aspiring creative to Chief Creative Officer. Megan Coffey started her career in advertising with a childhood ambition to make billboards. So it was only natural that once she was accepted to Texas State she set her sights on design and creative advertising.

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King Pong 2016: Five champs reveal their winning strategies

Posted by Springbox on Nov 18, 2016 4:57:13 PM

Our team does a lot together, like build great products and provide top-notch services for our clients. Or, win the annual King Pong tournament for the second year in a row. Below, meet five of our champs and hear a little about the winning strategies online and off.

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5 Reasons You Needed a Responsive Website Yesterday

Posted by Springbox on Sep 26, 2016 5:31:11 PM

In 2016, responsive design isn’t an option: It’s a requirement. In fact, we don’t even build websites that aren’t responsive.

Think of it like physical branding: while the size and shape of the packaging might change, the expectation is that the product and experience stays the same. If yours is one of the few sites that still isn’t mobile-friendly, here are 5 reasons why taking the leap is imperative for your business:

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Springbox Has Video Capabilities: 9 Reasons Why That Matters

Posted by Springbox on Apr 4, 2016 5:09:15 PM

Video marketing and video content are changing the marketing landscape and becoming essential to businesses’ digital success. By 2017, 69% of all consumer traffic will be video.

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Get to know Brittney Sinquefield — our new Director of Project Management

Posted by Springbox on Apr 4, 2016 3:14:07 PM

Springbox is thrilled to announce that Brittney Sinquefield has joined our team as the new Director of Project Management. A self-proclaimed digital nomad with a background that spans verticals and business units, she has brought a wealth of knowledge to our organization. She is certainly no stranger to digital. Her background in finance, B2B sales and SAAS leadership demonstrate just that.

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Rating the 2016 Presidential Candidates' Websites: Part Two

Posted by Springbox on Feb 1, 2016 9:52:14 AM

Make the Internet Great Again, Again.

We graded the websites of Hillary Clinton, Bernie Sanders, Martin O’Malley, Donald Trump, Ted Cruz, and Marco Rubio in Part One of this Presidential Candidate UX Smackdown. Now we’re tackling the rest of the Republican candidates’ websites, which we’ve listed below in alphabetical order (because realistically, we can't keep track of their popularity on any given day).

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Scope Creep: The Good, the Bad and the Ugly

Posted by Springbox on Jan 14, 2016 1:38:34 PM

As digital project managers, we all know it and we all dread it, but working in the digital space makes us especially prone to scope creep. Regardless of their best intentions, clients will always try to expand on the original features of the project; whether it’s a small request or a large one, we all know it is bound to happen. While my immediate reaction is to go on the defensive against scope creep, I’ve learned that managing it can take on different forms in different circumstances. So I’m going to take a look at the good, the bad and the ugly of scope creep.

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Rating the 2016 Presidential Candidates' Websites: Part One

Posted by Springbox on Jan 5, 2016 9:17:00 AM

Make the Internet Great Again.

With the 2016 presidential election hot on our heels, the Springbox ladies of Content Strategy thought it would be a fun exercise to examine each candidate’s website in terms of performance, content, and general user experience. We were inspired by a July 2015 Vice Motherboard article, Obama’s Web Designer Breaks Down the 2016 Candidates Based on Their Websites, and decided to take the ball and run with it.

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