Tom West

Recent Posts

How to compete and win in the middle market squeeze

Posted by Tom West on Dec 7, 2017 11:42:16 AM

The growth in private equity funding and other capital sources has created a significant opportunity for leaders of midsize growth companies to compete at much higher levels than in the past. In most cases, this capital infusion is focused on up-leveling management, building new capabilities and accessing new markets.

But these investments can come with high-stakes expectations for results and outcomes. This is leading many companies to prioritize gaining digital leadership and harnessing the power of technology as primary strategy objectives. As a result, every CEO of a growth company is trying to define their version of digital transformation.

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Use It or Lose It

Posted by Tom West on Oct 19, 2017 4:44:57 PM

For 15 years prior to becoming CEO of Springbox, I was in charge of large marketing and technology budgets at both mid-sized and Fortune 50 companies. During that time I was frequently in the position of having to spend the remaining unallocated or underspent budget at the last minute for fear of losing it to the budgeting process the next year.

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You can’t spell secure without “https.”

Posted by Tom West on Oct 2, 2017 3:05:04 PM

This month website owners around the world will wake up to Google’s Chrome browser placing a “not secure” message on their sites. The difference between a secure site and one that’s labeled “not secure” ultimately comes down to the protocol in your url. You see, urls that begin with HTTPS (HyperText Transfer Protocol Secure) communicate with your browser via an encrypted connection, protecting the information that is being transmitted between your computer and the website you’re visiting, which keeps your personal information safe from hackers. Urls that begin with HTTP (HyperText Transfer Protocol) are not encrypted, which means your data can be intercepted by a third party. This shift in how Google Chrome identifies HTTP sites to users is significant when you factor in that Google Chrome has nearly a 60% market share and that close to 50% of all sites are still using HTTP (and are therefore unencrypted). That’s close to half a billion sites that will be displaying a “not secure” message to users who may decide to take their business elsewhere. And if that’s not enough to scare you into making your site more secure, Google will soon start favoring HTTPS sites in its search algorithm. Which means you could potentially lose your coveted search ranking.

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