SPRINGBOX / Insights

Beneplace Picks Springbox to Drive Digital Marketing Initiative

by Denise Smith, June 14, 2017

Springbox has been chosen as the strategic partner to evaluate, prioritize and carry out a series of digital marketing initiatives for Beneplace, a curator of voluntary insurance benefits and employee savings programs.

Beneplace, managing more than 270 clients that serve over 9 million employees, aggregates exclusive, money-saving deals on everything from pet insurance to car rentals. In an effort to boost brand recognition and increase lead generation, they tapped Springbox to upgrade their outdated technology stack and help position the organization more strategically in the market.

“We are confident that by establishing a strong digital foundation for Beneplace, existing users and prospective clients will have a smoother, more enriching interaction on their website, in turn positioning the company to generate a greater number of high-quality leads, increase conversion rates and ultimately, grow market share.” said Sarah Ritchie, Business Development Manager at Springbox.

Springbox will kick things off with a comprehensive planning and research phase, followed by a full-day workshop with key stakeholders from Beneplace. Springbox subject-matter experts leverage this process to drive alignment on business goals, review research findings and prioritize potential projects. From there, the team will identify opportunities for immediate impact on the business, as well as map out prioritized digital projects for the year.


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Topics: Springbox, beneplace, digital marketing, lead generation, brand recognition