Welcome to the first installment of CMO SoapBox, a video series of discussions with top CMOs and marketing thought leaders. In this installment, I interview Kieran Hannon, global CMO of Belkin International, to get his perspective on delivering integrated customer experiences and the importance of courage in being a marketing change agent.
Kieran was in Austin to receive a Valiente Award for his courage to create meaningful connections with customers. Hear what he has to say about the role of CMOs in creating shareholder value, how to organize and enable truly integrated customer experiences and the importance of giving your team members a chance to realize their personal goals.
If you’d like to discuss any of these topics with me, drop me a note at John.Ellett@springbox.com