Local Nonprofit Chooses Springbox to Lead Brand Revamp

Posted by Denise Smith on Jun 21, 2017 10:17:13 AM

Springbox has been picked to help Partnerships for Children revamp their brand and sharpen their messaging.

Partnerships for Children, a nonprofit that empowers and supports abused and neglected youth in the care of Child Protective Services has, over the years, expanded their programs to provide support more broadly to CPS and the foster and adoption system in Central Texas. Now that their story has evolved beyond its original charter 15 years ago, they enlisted Springbox to better illustrate the full breadth of their services and tell a more comprehensive story.

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“Partnerships for Children is a critical resource for Central Texas and the organizations that support children in the foster system,” said Trevor Kale, board member and Chief Engagement Officer at Springbox. “The programs and support that Partnerships for Children offer are extensive, and their proximity to CPS in Austin is one of a kind, which allows them to be there when they are needed most. We believe by making a few fundamental branding changes, we can help them highlight their services, boost visibility and increase donations, ultimately giving them the tools to make a bigger impact.”

Through the Springbox workshop process, the team will also help Partnerships for Children refine their positioning statement, determine their audience, redesign their logo and create a brand style guide.

  

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Topics: Springbox, redesign, cps, partnerships for children,, brand, branding, revamp, donations

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