SPRINGBOX / Insights

A billion women empowered by 2020. Will you be one of them?

by Springbox, July 17, 2015

Written by Megan Coffey, Chief Creative Director at Springbox

Expert entrepreneur Ingrid Vanderveldt, @ontheroadwithiv, took the stage at the #abjF2F interview in downtown Austin, Texas this week to chat about her unstoppable mission to empower a billion women by 2020: EBW 2020.


Who is Ingrid Vanderveldt?

Ingrid Vanderveldt grew up with a calling to serve as a missionary for women. Upon receiving her MBA just up the road at The University of Texas at Austin, Ingrid stepped out into the world with ambition and a perseverance to become the female Michael Dell. Fittingly enough her career embarked at Dell working for the legend himself as the first Entrepreneur-in-Residence (“EIR”) where she oversaw entrepreneurial initiatives worldwide helping to build a $250 million business segment. With a belief that women face a different set of business challenges, Ingrid leveraged her financial acumen, professional accomplishments and self-admitted enormous failures to pave a pathway for women in business (a billion to be exact).

Three Takeaways from Entrepreneur Ingrid Vanderveldt and her unstoppable mission.

1. Mentorship is critical.

"The number one reason women don't start, grow or scale their ventures to their fullest potential is a lack of confidence."

Ingrid stressed the importance of mentorship as the key ingredient to success and gave us a glimpse into the model she leverages to stay empowered:

  • 1 Primary Mentor — Find at least one person you admire and trust. (Don’t quote me on it, but I’m pretty sure Ingrid's mentor is Red McCombs.)
  • A Circle of 5 — Surround yourself with a like-minded people and make frequent contact, even if it's only once a month.
  • Advisory Board — Build a large network of folks you can reach out to for strategic advice.

Ingrid’s EBW 2020 platform instills this sentiment and offers a free mentorship-matching program, which was launched this past year at SXSW 2015.

2. Financial literacy is the differentiator.

"Women are starting the majority of new companies and control 70% of the global market spend. When women make money — they tend to reinvest 90% of their earnings back into their families, their communities and ultimately the world. The faster we help women succeed, the faster we will all win.”

Ingrid’s platform strives to put $1B of credit into the hands of women worldwide. In 2015 EBW 2020 created a $100M IV Credit Fund. Guess how many women have applied for it? ZERO! It’s clear that women have the motivation and confidence to start a business, but they need the financial know-how to keep it growing. Ingrid and her team are working on this and have a monthly-mastery subscription program in place that provides access to curated tools, resources and education on just this. Additionally, they’re pursuing policy initiatives and most recently helped develop the 1st legislation package for women entrepreneurs.

3. Technology is scale.

Picking the right tools and platforms to build upon is something Springbox specializes in and is a part of all digital partner engagements. Regardless of your business, industry or brand, without the right systems in place successful scale and growth can be unobtainable and costly. Ingrid’s EBW 2020 platform seeks to eliminate this mistake by offering customized scalable solutions, “Business in a Box”, that are right-sized for your business and goals. Additionally, Ingrid has taken scalability even further by recognizing the importance of empowering women in developing countries. Just this year The EBW 2020 Foundation partnered with Dell to put a cell phone in the hands of every women, making it possible for them to access the EBW global platform.

In one short hour Mrs. Vanderveldt’s intelligence definitely shined, but more so her compassion and authenticity for her mission, her marriage and the relationships she establishes along the way. I’d say Ingrid is one woman closer to #EmpoweringABillion.


"People who are doing big things in the world want to work with others who are doing big things in the world.”

Like Ingrid Vanderveldt, Springbox is doing big things for organizations like thePancreatic Cancer Action Network, schools like The University of Texas at Austin and brands like Nestlé Waters North America. Let us know how we can help you.
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