SPRINGBOX / Insights

Springbox Helps POWER Engineers Lead Industry in Digital

by Springbox, December 20, 2012

Working with Austin-based digital agency Springbox, POWER Engineers recently launched a completely redesigned version of their website. POWER Engineers, a global consulting services and engineering firm, is now one of the first in their industry to build a completely responsive website, changing the expectations for digital channels within their field.

Launched on Dec. 17, the new site showcases a sleek responsive design and a WordPress-powered open source content management system. Springbox CTO Tom Hudson commented, “Responsive design allows us to develop on one base architecture and style it to display across multiple form factors, removing the need for a separate mobile website and providing the perfect choice to accommodate the ever-increasing mobile audience.

"POWER Engineers approached Springbox to build a site to better showcase the POWER breadth of services across their industry and improve the access for potential employees interested in the growing engineering firm.  Springbox began with user experience research and analysis, including subject matter interviews, an analysis of industry competitors, user persona development, analytics and voice assessment.

Janet Metzger, POWER Engineers Corporate Communications Manager commented, “This new site puts us a step ahead of our competitors, allowing us to offer clients and internal employees easy access to important information anywhere. We feel the new site showcases our accessibility and expertise more than ever before.”