SPRINGBOX / Insights

Springbox Partners with Growing Iced Tea Brands to Create Three Digital Initiatives

by Springbox, May 17, 2013

AUSTIN, Texas – May 17, 2013: Springbox, a digital services agency based in Austin, TX, has expanded its partnership with two rapidly-growing brands with the launch of three new digital initiatives for Sweet Leaf Tea and Tradewinds Tea this month.

Sweet Leaf Tea Goes Responsive

With a quarter of website visitors coming from a mobile device and a growing social fan base, the Sweet Leaf Tea brand needed a site that gave users access to product information, store locations and engaging lifestyle content across all devices. The Sweet Leaf Team and Springbox worked together to build a completely redesigned, responsive website that reflects updated branding and will better engage customers. A WordPress content management system and other development techniques make the website flexible and easy to build upon as the brand continues to grow across new, key markets.

The homepage includes fun and engaging animations, a feed of user-generated content from their passionate social community, and a brief look at a compelling brand history. Each flavor has a dedicated page featuring flavor descriptions and shareable cocktail recipes while the new Find a Bottle feature enables fans to search for Sweet Leaf Tea anywhere in the USA while connecting with Google Maps.

[link url="http://www.sweetleaftea.com"]See it live[/link]

Fans Asked to Be Sweet Out There™

To engage with their passionate social community, Springbox worked with partner agencies to kick off a campaign that asks fans to spread the goodness of the brand through random acts of kindness, or #SweetActs. Launched in tandem with a May 17 event at the High Line in New York, a dedicated page on their new website showcases unique animations, exclusive content and social engagement opportunities. The page allows users and fans to share the Be Sweet Out There™ movement with their cities for chances to win prizes like festival tickets and branded swag. Giveaways are to be revealed on the Sweet Leaf Tea Facebook page throughout the summer.

[link url="http://www.sweetleaftea.com/besweet"]Experience the movement[/link]

Tradewinds' campaign takes fans to paradise and gives them a chance to win it.
Tradewinds' campaign takes fans to paradise and gives them a chance to win it.

Tradewinds Turns Summer into Paradise

As the slow-brewed tea that transports you to paradise, Tradewinds Tea kicked off their summer season on May 31 with a Pop-Up Paradise. This unique event brought tons of sand and fun to the middle of downtown Chicago, while a digital campaign extends the experience all summer long. Springbox built a unique, responsive landing destination that not only transports fans to paradise, but also allows them to enter for a chance to win premium prizes and branded swag. Featuring engaging parallax elements and fun paradise content, Tradewinds welcomes fan to visit their paradise again and again. Giveaways and winner will be revealed on the Tradewinds Facebook page throughout the summer.

[link url="http://www.drinktradewinds.com/paradise"]Enjoy a moment of Paradise with Tradewinds[/link]

Jon Young, Senior Marketing Manager, stated, “We are excited to kick off our summer campaigns with these unique digital experiences. Our growing number of Tradewinds and Sweet Leaf Tea fans now have the opportunity to further engage, discover and share these unique experiences across devices and platforms.”