This article was written by nFusion before they joined the Springbox team. Read about Springbox's acquisition of nFusion
John Ellett's presentation at Oracle OpenWorld 2014, #OOW14, The Changing Landscape of Data Management for Marketers [CON8980]
The talk focused on:
- technology’s evolving impact on marketing,
- today’s “Amazonification” of rising consumer expectations, and
- the promise of marketing cloud software platforms to deliver personalized experiences across all digital touchpoints.