SPRINGBOX / Insights

The Changing Landscape of Data Management for Marketers

by John Ellett, September 29, 2014

This article was written by nFusion before they joined the Springbox team. Read about Springbox's acquisition of nFusion


John Ellett's presentation at Oracle OpenWorld 2014, #OOW14, The Changing Landscape of Data Management for Marketers [CON8980]

The talk focused on:

  • technology’s evolving impact on marketing,
  • today’s “Amazonification” of rising consumer expectations, and
  • the promise of marketing cloud software platforms to deliver personalized experiences across all digital touchpoints.

See slides on SlideShare 

Topics: Digital Success, digital marketing, Modern marketing, marketing technology