Springbox has produced and delivered a custom-branded content collection and social strategy for the local, family-owned cafe Forthright.Forthright needed to support the launch of their new website with fresh content for their social media platforms, so they enlisted Springbox to generate high-quality photo and video assets that would reflect their distinguished brand and showcase their signature dishes and drinks.
Springbox kicked the project off with a strategic workshop to onboard their team, establishing a clear understanding of what makes the Forthright brand and customer experience unique — simple elegance, straightforward fare and fresh-from-the-farm ingredients. In addition to understanding the brand, the team also observed Forthright’s previously published social media content, audited high-level analytics and consolidated key takeaways and best practices for future posts.
“Forthright had a clear vision and beautifully designed brand. They paid close attention to every detail of their customers’ experience — from the front door to the ingredients — they just needed someone to help showcase it,” said Megan Coffey, Chief Creative Officer at Springbox. “We are confident that we captured Forthright's essence and delivered authentic content that will elevate the attributes of their brand.”
“The Springbox process was strategic and swift,” said Elizabeth Swail, the owner of Forthright. “The team laid out a practical plan of attack and promptly delivered a beautiful library of assets, cut and sized strategically for web, print and social, that we can continue to pull from for quite some time.”
Forthright attributes the 10% uptick in social media followers and engagement to the content collection, which includes a longer brand video capturing the character of the Forthright story, as well as shorter videos focused on brunch, happy hour and special events. They also have dozens of high-quality photos that spotlight the restaurant's atmosphere and signature dishes.
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