SPRINGBOX / Insights

Springbox Hires Angie Gette as Director of Strategy & Analytics

by Denise Smith, May 1, 2017

picture of angie gette

Springbox is pleased to announce that Angie Gette has joined the company as Director of Strategy and Analytics.

Gette comes to Springbox from W2O Group, a privately held company that integrates several digital communications agencies. She led a team in the analysis of online audiences to inform modern marketing strategies and plans for clients like Visa, Intel, Overstock.com, Coca-Cola, Fidelity and Best Buy. Prior to her time at W2O, Gette spent four years at Dell working within the North American and Global Consumer Marketing teams. She also worked with Verizon for six years marketing the Verizon FiOS launch, the largest historical telecommunications investment at the time.

At Springbox, Gette will lead digital transformation strategies and build out a Strategy and Analytics team. She will also create the direction, framework, and processes for that team, something their clients will benefit from tremendously.

“Not only is Angie well-versed in digital strategy and data analytics, she also fits right in with Springbox’s passionate and collaborative culture,” says Maria Seaver, Chief Experience Officer of Springbox.

Gette holds a bachelor’s in business/marketing from the University of Colorado Leeds School of Business and an MBA from the University of Texas at Austin McCombs School of Business. She is still highly active in supporting the McCombs school, currently serving on the Masters of Science in Marketing inaugural advisory board.

Gette grew up in Colorado and loves spending time outdoors. She also enjoys live music, which is why Austin is such a great fit for her. “I’m excited to join the Springbox team, and I look forward to transforming our clients’ businesses with everyone,” Gette says.


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Topics: Analytics, Company Culture, Springbox, New Hire, Strategy