AUSTIN, Texas - August 14, 2018 - Springbox has announced that John Ellett will be taking a new role at the company as CEO effective immediately. Tom West, who has served as Springbox CEO since June 2012, will continue on as Chairman.
“John is a transformational leader that really understands the new modern marketing paradigm. I have seen firsthand his ability to really impact the growth trajectory of our clients and our company,” said West.
Ellett joined the agency in January when nFusion, the marketing firm he co-founded in 2001, was acquired by Springbox. He previously served as CMO and Managing Director at Springbox prior to assuming the CEO position.
“I’m honored to lead the Springbox team during the next chapter in our journey and build upon the strong foundation that has been created,” said Ellett. “Our unique ability to help companies become digital leaders has never been more important. It is rewarding to see how our team’s expertise and dedication is making a real difference for our client partners.”
Ellett is also a contributor to Forbes CMO Network and author of "The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents." He assists the youth of Austin as a founding director and past board chair of The First Tee of Greater Austin. Earlier in his career, Ellett was a marketing leader at Dell and IBM.
Founded in 2004, Springbox is the agency partner that helps growth companies become digital leaders in their markets and create transformation shareholder value. Based in Austin, Texas, the agency's practice areas include digital leadership consulting, digital experience design and development and demand generation planning and management. Among its numerous awards and distinctions, Springbox has been rated the top Digital Agency in Texas and a Best Places to Work in Austin.