SPRINGBOX / Insights

The Modern Tech Stack

by Natalie Schneider, June 27, 2018

The team at Springbox has spent enough time in the industry to know that the modern tech stack is constantly evolving. Consider the technologies your company was using 5 years ago. What has become obsolete? What new platforms are you using? One thing is for sure, there are always new technologies on the horizon. The days of complex customized on-premise architectures are quickly moving behind us as the movement to cloud-based microservices is taking over.

The digital age is not for software companies alone. The fact of the matter is that organizations looking to disrupt their industry need to build their digital asset portfolio. To do this, companies are having to break out of tried-and-true methods of operation and toe their way into becoming digital leaders. Companies that are able to adapt to the changing digital landscape quickly find themselves leading transformational change in their industries.


Inventorying Your Tech Stack

The modern tech stack is no longer simply a few systems working together — it often integrates fifteen or more software applications to support your business. Don’t believe me? Think about the tools your team uses every day. Is your marketing team using an automation tool? What CRM system is your sales team using to track leads? How are you reporting on your website data? What tools are your developers using? How are you engaging with customers who visit your website?

More importantly, when you take the time to inventory your tech stack, you’ll be able to get a holistic view of the holes in your system. It’s the same old story — to support some products, you're going to need some sort of ecosystem that consists of, perhaps, back end, middleware, and a front end, and this support costs money to maintain. Over the last 14 years, we’ve seen a trend in which our customers are spending more and more of their precious cash fixing security holes and applying patches to their legacy systems. These costs can escalate given the size of many product ecosystems. Wouldn’t it be a lot better to spend that time and money building more features or gaining an internal organizational efficiency? We think so. If the ROI on your tech stack is low, it might be time to consider a switch.


The Core of the Modern Tech Stack

As the digital revolution has progressed, we’ve been able to learn more than ever about our customers and have been able to apply that knowledge to how we do business. The move toward automated systems and machine learning is driving the way we interact with customers in the pipeline.

 What does all this mean for your company? The following considerations are essential for companies who want to become digital leaders in their industry. Take an inventory of the software your tech stack is currently composed of and ask yourself these questions along the way:

  • How much maintenance does this software require?
  • How much money am I spending on maintaining versus innovating?
  • Is this software future proofed?
  • Is my company able to keep up with changes in the market?
  • Are my systems agile?

The answers you find may surprise you.


Next Steps

The team at Springbox has committed itself to being at the forefront of the digital revolution. We’re committed to finding the solutions that best benefit our clients and help drive their companies to digital excellence.

Reach out to our leadership team to find out how to audit your tech stack and how Springbox can help you become a digital leader in your industry.

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Topics: digital marketing, marketing technology, modern tech stack