SPRINGBOX / Insights

TYLER’S Partners with Springbox to Lead E-commerce Transformation

by Denise Smith, June 7, 2017

Springbox is proud to partner with Austin-based TYLER'S to lead their digital transformation. In addition to redesigning their website, Springbox will also move the retailer to a new e-commerce platform, which will create a smoother, more personalized shopping experience for customers.


Having seen significant success with their eight brick-and-mortar locations, TYLER'S is putting a greater focus on growing their online retail sales. In an effort to build a best-in-class website that will enhance the TYLER'S brand and engage shoppers, Springbox will facilitate the transition to BigCommerce, an e-commerce software and shopping cart platform.

“We look forward to helping TYLER'S build a website that can better serve their needs. By doing so, they can streamline their e-commerce process internally and dedicate more assets to driving new business,” said Steph Hilz, Senior Project Manager at Springbox.

“At TYLER’S, we are passionate about supporting our community, and we believe in a ‘shop local’ mentality,” said Ken Ward, Director of E-commerce at TYLER’S. “That’s why we’re excited to team up with Springbox, BigCommerce and ShipStation to tap into some of the best brains in Austin.”

With the help of Springbox strategy experts, TYLER’S will also expand their market reach through the BigCommerce Channel Manager. That will allow the retailer to better distribute well-known sports and leisure brands, as well as their own popular brand apparel through Facebook, Pinterest, Amazon and other key channels.

“With the BigCommerce technology allowing the TYLER’S team to deliver products on the right channels for their audience, we expect to see a huge lift in sales,” said Andrea Ehringer, Account Director at Springbox, “and we can’t wait to report on results.”

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Topics: Springbox, ecommerce, bigcommerce, tylers, shipstation, retail sales, shop local, Austin