The Valiente Awards recognize marketers who have disrupted the status quo and embraced the role of the modern marketer.
“Valiente loosely translates from Spanish to bold and courageous, which is the true intent of these awards,” said John Ellett, CEO of Springbox. “While there are a lot of awards for marketers and CMOs, those awards are usually focused on the actual work. The purpose of these awards is to celebrate the marketing change agents who have shown courage, ingenuity and spirit in delivering remarkable results for their organizations.”
The winners in each category this year are:
Inspire – Alicia Tillman, CMO, SAP.
Tillman led the creation of a brand narrative around a clear brand purpose — "SAP helps the world run better and improve people’s lives" — which has helped the company rise to the 16th most valuable brand in the world.
Be Bold – Simon Schaffer, CMO, Case Paper.
Schaffer went "back to the future" using bold direct marketing infused with humor and humility to grow an old school paper company by double digits in a flat category.
Connect – Khalilah Cooper, Director, Service & Hospitality, Chick-fil-A.
Cooper drove customer experience enhancements in drive-through service and new mobile delivery offerings via a network of independent operators, helping make Chick-fil-A a fan favorite.
Innovate – Michael Lacorazza, EVP, Marketing, Wells Fargo.
Lacorazza guided the implementation of a complete martech stack that allows more sophisticated targeting of customers and prospects, leading to tailored delivery of unique messaging, which was critical in getting the brand through a time of crisis.
Transform – Jill Kouri, CMO, Jones Lang Lasalle.
By embracing digital marketing capabilities and integrating with local market leadership, Kouri built a modern approach to business development which has led to company growth and profitability records for at least eight quarters in a row.
We’d like to congratulate all our winners and finalists! This year’s Valiente Awards celebration was certainly unique, but we were happy to bring some positivity to an uncertain time.
Valiente Awards Presented By:
Springbox, a Prophet company, is an Austin, Texas-based agency that helps companies become digital leaders and realize the potential of transformative ideas to achieve Uncommon Growth.
Contact Springbox if you want to make your marketing bolder in 2021.
You can read all about The Valiente Awards here: