SPRINGBOX / Insights

Who Influences The Influencers?

by Chandler Nunez, September 7, 2017

Forbes released its list of the World’s Most Influential CMOs, citing the leaders as the driving forces behind change within their organizations and industries. These 50 leaders are regarded as trailblazers, innovators and influencers, so we wondered, who is influencing them?

Of the top 50 CMOs, 45 are active on Twitter. While a few CMOs opt to follow as many accounts as they have followers, there’s something interesting in the select accounts they allow in their day to day. Below are the top followed organizations and figures in order of number of CMO followers:

Top Publications

  1. Tech Crunch
  2. Ad Age
  3. Wall Street Journal
  4. New York Times
  5. Harvard Business Review
  6. Ad Week
  7. Fast Company
  8. CNN Breaking News
  9. Mashable
  10. Forbes

Top Figures

  1. Beth Comstock - Vice Chair, General Electric
  2. Bill Gates - Co-founder, Microsoft
  3. Arianna Huffington - Founder, Huffington Post
  4. Barack Obama - 44th President of the United States
  5. Elon Musk - CEO, SpaceX
  6. Kara Swisher - Co-founder, Recode
  7. Tim Cook - CEO, Apple
  8. Marissa Mayer - Former President & CEO, Yahoo!
  9. Eric Schmidt - Executive Chairman, Alphabet
  10. Hillary Clinton - Former Secretary of State

Today’s news landscape for marketing leaders is a combination of traditional business, advertising and technology. Top figures show more of the same, with leaders following the likes of Tech giant Elon Musk and the face of traditional business, Beth Comstock.


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Topics: influencers, CMO, Top Publications, Top CMO, Top Figures