SPRINGBOX / Insights

Why (And How) The Best CMOs Use Data To Measure And Improve Results

by John Ellett, July 18, 2013

This article was written by nFusion before they joined the Springbox team. Read about Springbox's acquisition of nFusion


 

Exploring the Business Environment from the CMO’s Perspective — A Four-Part Radio Series.

nFusion CEO John Ellett recently appeared as a guest on “This Week in Marketing,” a presentation of the San Diego Chapter of the American Marketing Association and WSRadio Internet Talk Radio.

In this four-part interview host Jimmy Page asks John to describe:

  • How the modern customer differs from that of the 1990s
  • What challenges marketers face in today’s increasingly complex marketing industry
  • The initial journey of the newly hired CMO
  • How (and what) measurements can pave the way for a CMO’s success

How can measurement — and accountability — lead to success for today’s marketing leader?

In the fourth and final part of the series John:

  • explains the ever-increasing demand on a CMO to measure and prove results
  • describes how measurement influences the relationship between the CMO and the CFO
  • offers advice on what marketers should be measuring, and
  • describes the perils of not placing enough of a focus on measuring and analyzing data.

Listen: Part 4: How can measurement — and accountability — lead to success for today’s marketing leader?

See slides on SlideShare

Topics: Digital Strategy, CMO, Content marketing, Website Analytics